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The challenge
A platform that couldn't keep pace with the brand
Vyta Health is a UK-based, family-owned business founded in 2009 - passionate about empowering customers to lead healthier, more vibrant lives. Specialising in premium vitamins and supplements sourced from trusted US manufacturers, the brand had built a loyal following across the UK and Europe. But as international ambitions grew, the platform wasn't keeping up. Managing two markets had become a manual, fragile process. Changes that should take hours were taking days. The team was spending time on maintenance rather than growth - and without the right architecture underneath, every step forward required disproportionate effort.
Multi-market trading was complex and fragile
Managing product data, pricing and content across UK and EU markets had become a manual overhead. A brand with European ambitions needed an architecture built for them.
Modern commerce capabilities were missing
Klaviyo integration, flexible checkout, modern gifting tools - the building blocks of a premium health and wellness experience were absent or poorly connected.
The team was firefighting, not building
Without a scalable delivery model, every new requirement added to a growing backlog. Innovation had stalled. The team was reacting rather than progressing.
No credible path to international scale
Vyta Health had clear European growth targets. Their existing setup had no architecture capable of supporting multi-market trading at the speed the business required.
The Solution
One Team. One Scope.
From discovery to live in ten weeks.The Commerce Team Global embedded a dedicated delivery pod — technical lead, Shopify developers, design lead, project manager and QA — working directly alongside the Vyta Health team in structured sprints from day one. The engagement started with a focused discovery phase to document requirements properly before a line of code was written. That investment in clarity is what made the pace of delivery possible — and what ensured the platform was built to Vyta Health's exact requirements, not retrofitted around them.
Why Shopify Plus was the right call
For a health and wellness brand with genuine multi-market ambitions, Shopify Plus offered exactly what Vyta Health needed — natively multicurrency, multi-storefront architecture with a unified admin, enterprise-grade reliability, and a thriving partner ecosystem. No legacy cartridges. No custom middleware. No additional failure points.
UK Shopify Plus store — built and launched
A full Shopify Plus primary storefront for the UK market - developed against a detailed specification, tested across all target devices and browsers, and launched on schedule in December 2025.
EU extension store — live simultaneously
A Shopify Markets extension store for EU trading, sharing product and content infrastructure with the UK store while supporting independent pricing, currency, and localisation. Both storefronts went live on the same day.
Klaviyo integrated, email flows activated
With Klaviyo connected properly from launch, Vyta Health could execute abandoned basket, post-purchase and retention flows from day one — turning a capability gap into an immediate commercial asset.
Full QA, UAT support and hypercare
Regression and smoke testing across all target devices and browsers. UAT support for the Vyta Health team. A dedicated post-launch hypercare window to ensure stability from the moment the sites went live.
Technical debt cleared, clean migration
The migration was executed cleanly. The new platform was built to be maintained, extended and scaled - not just delivered and handed over. Post-launch, recurring issues were eliminated and the team had a foundation they could build on with confidence.
The Results
Measurable outcomes. A scalable foundation. The engagement delivered against every defined objective - and gave Vyta Health a platform architecture capable of supporting their international ambitions for yearsn to come.
The Commerce Team Global gave us exactly what we needed - a clean migration, a platform we can grow with, and a team that communicated clearly throughout. We went live on time, on budget, and with the confidence that the foundations are right."
Stuart Lee — Head of E-commerce, Vyta Health
Is This You?
The Vyta Health story is relevant if your platform is holding back your growth
The right platform makes every part of the business easier — from content management to international expansion to conversion. The wrong one makes everything harder than it should be.
- Your current platform makes simple changes slower and more expensive than they should be
- You're trading in one market but have ambitions to expand — and your architecture can't support it
- Key commerce capabilities — personalisation, email flows, modern checkout — are absent or poorly integrated
- Your team is spending more time maintaining the platform than building on it
- You've considered Shopify Plus but haven't found a migration partner you trust to do it properly
- You have multi-brand or multi-region ambitions but aren't confident your current setup can support them
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