Copilot Case Study

Precision, Safety, Freedom: Copilot's Digital Journey Unveiled

Copilot transforms family rides into extraordinary journeys, ensuring every adventure is safe, comfortable, and endlessly joyful. Thoughtfully designed with little passengers in mind, Copilot's innovative bike seats and trailers blend cutting-edge safety, superior comfort, and playful exploration. With Copilot, every pedal stroke becomes a treasured memory, encouraging families to share moments, explore together, and cherish the excitement of the open road.

Brief

Copilot’s former parent company, Vista Outdoors, now part of Revelyst brands sought support across its 41-brand portfolio to enhance storefront management and operations using Salesforce Commerce Cloud (SFCC).

Challenges

  • Legacy systems and complex data migration
  • Coordinating site migration of 21 brands with bespoke requirements on a shared multi-brand realm

Our Solution

We migrated and launched 21 Vista brands, including Copilot, onto the Vista Master Realm on SFCC, streamlining site management and simplifying issue resolution with a common framework architecture. Key third-party services, including Yotpo and Salesforce Marketing Cloud, were also integrated to enhance the customer experience.

Result

We improved operational efficiency and established digital growth for the US market by migrating to an SFRA realm framework and enhancing site performance through third-party integrations.

"Our expertise in SFCC really comes to the fore when working with the Vista Outdoor brands."

Suraj Gurung, TCTG

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