TCTG and Cloudinary Host Exclusive London Event on Visual Commerce

The Commerce Team Global is partnering with Cloudinary to host a private, invitation-only event in London focused on how leading brands are connecting ecommerce and in-store experiences through visual commerce.

Taking place in Mayfair at Gordon Ramsay’s Lucky Cat, the event brings together senior ecommerce and digital leaders for an evening of focused discussion, practical insight and peer-led conversation.

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A Partnership Built Around Performance

This event reflects the growing partnership between TCTG and Cloudinary, combining delivery-led ecommerce expertise with advanced visual content technology.

TCTG works with brands across Salesforce Commerce Cloud, Shopify Plus and Scayle to improve performance and scalability, while Cloudinary enables teams to manage, optimise and deliver image and video content at scale through AI.

Together, the focus is clear: help brands move faster, simplify content operations and turn visual experiences into measurable commercial outcomes.

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Why Visual Commerce and In-Store Ordering Matter Now

As customer journeys span digital and physical touchpoints, the gap between ecommerce and in-store experience is where many brands still lose revenue.

In-store ordering, often referred to as endless aisle, is a key part of solving this. It allows store associates to access the full product catalogue and place orders on behalf of customers when items are not available locally, effectively removing the limitation of store inventory and capturing sales that would otherwise be lost.

TCTG has delivered this in practice through its work with Ann Summers, where an in-store ordering solution extended the storefront directly into store environments. By enabling store teams to place orders through integrated payment terminals, the brand removed the disconnect between online and physical retail and rolled the solution out across 85 stores.

This is the type of real-world execution that sits at the centre of the event discussion.

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What the Event Will Cover

The event will focus on how brands are practically delivering connected commerce experiences, including:

How to bridge the gap between ecommerce and store through in-store ordering and endless aisle solutions

How to use AI to automate and optimise visual content workflows across channels

How to deliver consistent, high-performing visual experiences across ecommerce and physical retail

How to turn visual content and store interactions into measurable revenue drivers

The discussion will draw directly on how in-store ordering can be deployed quickly, integrated into existing platforms and scaled across store networks without adding operational complexity.

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