Golden Quarter Optimisation: Maximising Performance Ahead of Black Friday and Cyber Monday

As retailers enter the most important trading period of the year, every decision can influence revenue, customer experience and operational performance.

📅 Tuesday 10 November 2026
🕒 15:00 GMT
💻 Live Webinar | Complimentary Registration

Black Friday and Cyber Monday represent some of the most significant trading events of the retail calendar. As customer expectations increase and website traffic reaches its peak, retailers must ensure every aspect of their digital commerce operation is ready to perform.

Join The Commerce Team Global for the second webinar in our Golden Quarter Webinar Series, where we'll share practical strategies to help retailers optimise performance, reduce risk and deliver exceptional customer experiences during the busiest shopping period of the year.

Drawing on experience delivering Salesforce Commerce Cloud solutions for global retailers, our experts will explore the technical and commercial considerations that can make the difference between a successful peak trading season and missed revenue opportunities.

What You'll Learn:

Optimising Ecommerce Performance

Discover practical ways to improve website speed, customer journeys and conversion rates ahead of peak demand.

Preparing for Black Friday & Cyber Monday

Understand the key technical, operational and commercial checks every retailer should complete before peak traffic arrives.

Website Monitoring & Resilience

Learn how proactive monitoring, performance testing and incident management can minimise downtime and protect revenue during critical trading periods.

AI & Personalisation in Action

Explore how retailers are using artificial intelligence to improve product discovery, merchandising, personalised experiences and customer engagement throughout the Golden Quarter.

Salesforce Storefront Next: Building for the Future

Gain insight into how Salesforce Storefront Next enables faster, more flexible and scalable commerce experiences, helping retailers prepare for the next generation of ecommerce.

Who Should Attend?

This webinar is designed for senior retail and technology professionals, including:

Ecommerce Directors and Heads of Ecommerce, Digital and Online Trading Leaders, CTOs and CDO’s, Ecommerce Product Owners, Solutions Architects and Marketing and Customer Experience Leaders

Meet Your Host

Paul Sanderson
CEO, The Commerce Team Global

Paul will be joined by guest speakers from across the ecommerce ecosystem to discuss emerging retail trends, technology innovation and practical lessons from supporting leading commerce brands.

Why Attend?

You'll leave with:

• A practical Black Friday readiness checklist

• Strategies to improve performance and conversion

• Ideas for leveraging AI during peak trading

• Guidance on reducing operational risk

• Insight into the future of Salesforce Commerce and Storefront Next

• Live access to industry experts during the Q&A session

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