Fraser Hart partnered with The Commerce Team Global to stabilise and scale its Salesforce Commerce Cloud platform, modernise payments and accelerate digital delivery across its retail group.

The objective was clear: improve checkout performance, simplify payment architecture and increase delivery velocity without increasing risk.

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The Challenge

As part of Anthony Nicholas Group, Fraser Hart operates a growing multi brand jewellery business across the UK.

As digital demand increased, the business faced:

• Checkout performance issues during peak traffic
• Complex payment requirements including Apple Pay and TikTok Shop
• Growing development backlog
• Limited internal bandwidth to accelerate innovation

The platform required stabilisation and a more scalable delivery model.

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The Objectives

The programme focused on four defined delivery outcomes:

• Launch Salesforce Payments as the primary payment solution
• Decommission the existing third-party payment provider
• Introduce Apple Pay to improve checkout conversion
• Upgrade Klarna to the latest supported version

All objectives needed to be delivered without negatively impacting customer experience or transaction stability.

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The Solution

TCTG embedded a dedicated SFCC delivery pod including architects, engineers, QA and technical leadership, operating in agile sprints alongside Fraser Hart’s internal team.

Key initiatives included:

• Implementation of Salesforce Payments within SFCC
• Checkout and site performance optimisation
• Reduction of bugs and technical debt
• Delivery of TikTok Shop integration
• Gifting and split shipping functionality

The focus was architectural stability, operational clarity and faster roadmap execution.

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The Results

The implementation delivered measurable and strategic value:

• 50% faster feature deployment
• 25% improvement in site performance
• 10% uplift in orders post implementation
• Reduced recurring bugs and improved release confidence

The programme established a scalable payments foundation that can be replicated across additional brands, regions and providers including Adyen.

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Business Impact

For enterprise retailers, payments are no longer a back-office function. They play a direct role in customer experience, conversion and day to day operational stability.

Beyond the technical delivery, the implementation strengthened Fraser Hart’s ability to evolve its payment strategy with greater confidence and operational control. The new setup supports faster decision making, cleaner integrations and a more predictable approach to introducing additional payment methods over time.

“We’re proud to support Fraser Hart on their digital journey. From scalable payment architecture to agile commerce delivery, we’ve helped build a stronger technical foundation for growth. Our team really enjoy working with Fraser Hart and we look forward to supporting their continued success.” Paul Sanderson - CEO, The Commerce Team Global

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The result was not only a successful production launch, but a more resilient and scalable payments foundation aligned to the retailer’s long term growth plans.

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