Hush engaged The Commerce Team Global to resolve recurring technical issues within its Salesforce Commerce Cloud platform and restore operational control across critical customer and marketing touchpoints.

The objective was to stabilise performance, eliminate recurring integration failures and introduce structured technical governance without disrupting live trading.

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The Challenge

Built on Salesforce Commerce Cloud, Hush was experiencing persistent technical constraints that were impacting both customer experience and internal efficiency.

Recurring issues included:

• Quota breaches affecting site stability
• Disruptions across third party integrations
• Google Shopping feed errors limiting product visibility
• Background job failures impacting marketing workflows
• ERP connectivity gaps creating data synchronisation inconsistencies
• Malicious site activity posing risk to brand trust

These issues increased operational friction, slowed marketing execution and reduced internal confidence in the platform’s reliability.

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The Objectives

The programme focused on four defined outcomes:

• Eliminate recurring quota violations and platform errors
• Restore accurate data synchronisation across ERP and integrations
• Improve product visibility through Google Shopping remediation
• Introduce structured monitoring and controlled BAU governance

All improvements needed to be delivered while maintaining uninterrupted trading.

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The Solution

TCTG embedded hands on Salesforce Commerce Cloud engineering support alongside structured platform oversight and governance.

Technical Remediation

Recurring wishlist quota violations and platform errors were diagnosed and resolved through bespoke development fixes. Google Shopping feed issues were corrected to restore accurate product indexing and visibility.

Integration Stabilisation

ERP connectivity gaps were addressed to ensure consistent data flow across systems and reduce operational disruption.

Monitoring and Governance

24/7 monitoring was introduced alongside structured BAU processes, transparent estimations and best practice engineering standards to improve scalability and long term stability.

Strategic Enablement

Support was provided during the transition from Emarsys to Klaviyo, defining a clean and scalable development approach to strengthen future CRM and marketing automation capability.

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The Results

Hush experienced improved platform reliability and performance, restoring confidence in the stability of its Salesforce Commerce Cloud environment.

• Improved platform reliability and performance
• Reduced recurring technical disruptions
• Restored marketing and product visibility workflows
• Stronger integration consistency across systems
• Increased internal confidence in SFCC stability

The platform moved from reactive issue management to structured operational control.

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Business Impact

For a fast growing fashion retailer, recurring technical instability impacts revenue, marketing execution and customer trust.

By stabilising Salesforce Commerce Cloud operations and introducing structured governance, Hush strengthened its ability to scale digital activity with greater confidence and operational clarity.

"Before partnering with The Commerce Team Global we were constantly trying to keep abreast of accumulating support issues. The challenges with our Google Shopping feed were a daily headache, and the ERP sync gaps were a constant source of frustration for our team. The support from TCTG didn't just fix these problems; their proactive monitoring and workflow automation completely changed how we operate. We're now far more efficient, and I can trust that our site is running smoothly. " Scott Brown,Technical Support Manager at Hush-UK.com

“We took a holistic approach to Hush’s technical challenges, addressing both core platform issues and critical third party integrations. By combining 24/7 monitoring with hands on engineering, we built a more resilient and secure foundation for their future growth.” Paul Sanderson, CEO, The Commerce Team Global

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