In Part 1, we explored why platform selection is no longer a composable versus monolith debate. In Part 2, we turn our attention to two platforms increasingly shaping the future of enterprise commerce: SCAYLE and Salesforce Commerce Cloud
SCAYLE: The Retailer's Engine, Built By A Retailer
SCAYLE's story is the most distinctive origin story in enterprise commerce: it wasn't built by a software company imagining retail it was extracted from one. The platform grew out of ABOUT YOU, which it scaled into one of Europe's largest online apparel businesses and that retail DNA shows in every design decision. This is a platform that assumes you have multiple brands, multiple countries, physical stores, marketplace ambitions, and a merchandising team that wants to move without filing tickets.
The last three years have been SCAYLE's coming-out party. Triple-digit enterprise adoption growth earned it a place in Gartner's Magic Quadrant for Digital Commerce, and the client roster tells its own story about fit: Harrods, Manchester United, FC Bayern, Deichmann (connecting 4,200 physical stores to a modern backend), the S.Oliver Group running multiple fully localised brand shops from one instance, discount grocer Netto building its omnichannel strategy on it and in March 2026, the signal moment for the platform's global ambitions: SCAYLE became the ecommerce platform for levi.com.
What SCAYLE has really done is resolve composable. Pure composability handed retailers architectural freedom and an integration bill to match. SCAYLE's answer is a MACH-based, API-first foundation with the essentials of very strong ecommerce with PIM, checkout, OMS, promotions, search, multi-shop management with everything unified out of the box behind one interface, extended by API only where a business genuinely needs best-of-breed. The commercial impact: capabilities they once bought from third parties came included, and total cost of ownership improved significantly. The platform now handles over 130 million monthly visitors across its client base. Complete enterprise scale, proven under real Black Friday conditions OOTB.
Who SCAYLE Is Best Suited For
SCAYLE is built for enterprise B2C retailers and brand groups with complexity. Multi-brand, multi-market, omnichannel, marketplaces and who want composable flexibility without composing an integration programme. If Deichmann, S.Oliver, or Levi's looks like your operating model, SCAYLE deserves a seat at the very top of your evaluation. It is, in effect, the platform for retailers who have outgrown convention but refuse to fund chaos.
The Honest View On SCAYLE
SCAYLE's advantage is simple to state and hard to replicate: built inside a retailer at scale, it delivers the capabilities enterprise B2C businesses actually need from PIM, checkout, OMS, promotions, search, multi-shop management. Unified out of the box and proven under Black Friday load across 130 million monthly visitors. Resolving composable's central flaw by offering MACH, API-first flexibility without the integration bill. With the latest SCAYLE Studio release tackling the long-standing delays and costs of getting products live, and total cost of ownership improving as third-party capabilities come included: this is unapologetically a platform for multi-brand, multi-market B2C retailers with genuine complexity and for that buyer.
For years, the market noise of SFCC was that a world-class commerce engine was trapped behind an ageing experience layer. SFRA served its era, but consumer expectations outran it: page speed became a conversion lever, personalisation became table stakes and the tightly coupled frontend made it more difficult than it should have been.
Why Storefront Next Matters
Storefront Next is Salesforce's answer and it is a very serious one. Reaching general availability in June 2026 release, it replaces SFRA with a React-based, API-first, composable storefront framework, bundled into every B2C Commerce SKU, that Salesforce says can be provisioned in under 30 minutes (we have proof and tested this claim and they are true to their word. The stack is modern (React, Tailwind, an upgraded CLI, clicks-based setup in Business Manager), the new Commerce Apps framework turns third-party integration into a configuration task, and the first retailers to adopt have helped shape it around real retail workflows.
Two things make Storefront Next strategically interesting rather than merely catch-up. First, its AI position is refreshingly unglamorous with features like product readiness scores that flag a SKU missing critical content before it quietly tanks conversion. That is the AI enterprises actually deploy, not the AI that demos well. Second, Salesforce is wiring the platform directly into the agentic channel layer, with confirmed availability across ChatGPT, Google Search AI Mode, and Gemini.
A platform-bundled storefront re-couples what composable commerce spent years decoupling: convenience now, in exchange for frontend and backend evolving as one unit. For many organisations that is exactly the right trade. For those whose differentiation lives in an independently evolving experience layer, it is a decision to make with eyes open.
Who Storefront Next Is Best Suited For
Storefront Next transforms enterprise retail, not only for organisations already invested in the Salesforce ecosystem where commerce, service, marketing, and data live on one vendor's cloud, but also for any B2C retailers from mid-market upwards. For complex omnichannel retailers with complicated promotions, the argument for leaving or choosing an alternative solution just got dramatically weaker, and the argument for modernising in place just got dramatically stronger.
The Honest View On Salesforce Commerce Cloud
To summarise: you keep the commerce engine and modernise the experience layer. That is a very sensible place to be in a crowded market and for the first time in years, SFCC is competing on agility, not just capability. You have a solution and importantly a platform that combines the very best of commerce 101 along with a modern and updated twist. Removing the complicated day to day management and operations as well as matching the needs and expectations of the business as well as the end customer.
And the best part: all the efforts have removed the costly price tag associated with Salesforce.
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