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TCTG Becomes a Salesforce ISV Partner with Product Feed Generator on AgentExchange

Our Salesforce ISV Partner status marks a new chapter in TCTG's journey, combining enterprise implementation expertise with Salesforce-native products designed to solve real ecommerce challenges.
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Written by
Bhumeshri Chhatani
Published on
Jul 2026

From Commerce Experts to Commerce Innovators

As ecommerce evolves retailers today need more than implementation partners, they need innovation partners who not only deliver on commerce platforms but also build technology that solves real operational challenges.

The Commerce Team Global (TCTG) is proud to announce its evolution into a Salesforce Independent Software Vendor (ISV) Partner. This milestone reflects our transition from a leading ecommerce implementation partner to a product-driven organisation building scalable solutions within the Salesforce ecosystem.

With over 500 enterprise ecommerce projects delivered for more than 50 global brands, TCTG brings deep, real-world insight into the operational complexities retailers face after platform launch. These insights now power the development of our Salesforce-native products, designed to optimise performance, efficiency and growth.

Salesforce ISV Partner: Driving Ecommerce Innovation

As a Salesforce ISV Partner, TCTG develops applications that extend and enhance Salesforce Commerce Cloud. This enables retailers to leverage purpose-built solutions that integrate seamlessly with their existing commerce infrastructure.

Our ISV status reinforces a core belief: the future of ecommerce lies in innovation driven by real customer needs. Beyond implementation, success depends on intelligent, scalable tools that streamline operations and unlock value from your Salesforce investment.

Introducing Product Feed Generator for Salesforce Commerce Cloud

As part of our ISV journey, TCTG has launched Product Feed Generator for SFCC, now available on Salesforce AgentExchange (formerly AppExchange).

Product Feed Generator is a powerful, enterprise-grade solution that automates the creation, management and distribution of product feeds across key marketing and marketplace channels. It eliminates manual processes, improves data accuracy and accelerates time to market.

Key capabilities include:

  • Automated product feed creation and updates for Google Shopping, Meta, Amazon, TikTok and Pinterest
  • Self-service tools and streamlined workflows to improve team efficiency
  • Seamless omnichannel integration across leading marketing platforms
  • Consistent, compliant, and accurate product data across all channels
  • Flexible feed customisation to meet campaign and partner requirements
  • Real-time and scheduled updates to keep product listings current
  • Native Salesforce Commerce Cloud integration for enterprise scalability and performance
  • Faster campaign launches and improved marketing agility

By centralising and automating feed management, Product Feed Generator reduces operational overhead while enabling faster, more effective commerce execution.

“Becoming a Salesforce ISV Partner is an important milestone for TCTG and reflects our ongoing investment in innovation. By combining our consulting expertise with products built for Salesforce Commerce Cloud, we're helping retailers simplify operations, improve efficiency and get more from their commerce technology." Paul Sanderson, CEO, The Commerce Team Global

Why Product Data Matters in Modern Commerce

As AI and automation reshape digital commerce, the quality of product data has become critical. Product discovery, personalisation, and performance marketing all depend on accurate, structured and well-managed data.

The retailers that succeed will not simply adopt more technology; they will adopt the right technology. Solutions that enhance data quality, automate workflows, and integrate seamlessly into existing ecosystems will define competitive advantage.

At TCTG, we are committed to building Salesforce Commerce Cloud solutions that simplify operations, enhance customer experiences and drive measurable business outcomes.

Explore Product Feed Generator on Salesforce AgentExchange or get in touch for a demo.