Is Constant Change Really Needed in Digital Commerce?

The world of digital commerce has never stood still. But in 2025, the pace of change is sharper than ever. Retailers face a dilemma: do we keep investing in new platforms and innovations, or focus on getting more out of what we already have?

The UK’s market alone highlights the challenge. Online sales make up over a quarter of retail transactions, while 62 million adults are now digital shoppers. Globally, sales are set to reach $4.8 trillion this year. Consumer behaviour, technology and competition have shifted so significantly that many leaders are asking: are our platforms built for the future, or are they quietly holding us back?

Why This Matters Now

Many retailers are approaching critical decision points. 27% say they are actively considering a platform switch in the next year. Others face contract renewals that could tie them into outdated technology for another cycle.

For digital leaders, the question is no longer if change is coming, but how to manage it. Replatforming carries risk — but ignoring the need for change can be far more costly.

What We Explore in This Whitepaper

Our new whitepaper takes an informed and practical look at:

  • The market forces driving change in 2025.
  • The risks of inaction versus the rewards of modernisation.
  • How retail leaders can evaluate whether to renew or replatform.

Download the whitepaper to uncover the opportunities, risks, and decisions that will define the next phase of retail commerce.

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