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The Client
A Heritage Firearms-Care Brand Modernising Its Digital Commerce
Founded in 1903, Hoppe's is one of America's most established names in firearm cleaning, lubrication and maintenance.
For more than a century, the brand has served shooting sports enthusiasts, hunters, and firearm owners with products designed to help maintain and protect their equipment.
Its portfolio includes cleaning solvents, lubricants, cleaning kits, and accessories, supported by a long-standing reputation in the US market.
As part of the wider Vista Outdoor and subsequently Revelyst portfolio, Hoppe's required a digital commerce experience that could preserve its individual brand identity while operating within a modern enterprise ecommerce environment.
The Challenge
Delivering a Distinct Brand Experience Without Adding Complexity
For retailers managing multiple brands, ecommerce growth creates a familiar challenge: how do you deliver unique shopping experiences without increasing technical complexity, duplicating development effort, or fragmenting your technology ecosystem?
Each brand has its own customers, product categories, and commercial priorities. Yet managing multiple storefronts independently can create unnecessary complexity and make future enhancements more difficult.
For Hoppe's, the objective was to develop a dedicated digital storefront within an established Salesforce Commerce Cloud environment.
Four priorities shaped the approach.
1. Preserve a Distinct Brand Identity
Hoppe's needed a digital shopping experience that reflected its established market position and specific product offering.
The storefront had to support the brand's individual requirements without losing the advantages of a shared enterprise platform.
2. Reduce Technical Complexity Across Brands
Maintaining consistent ecommerce architecture across multiple brands was essential to supporting efficient development and long-term flexibility.
The solution needed to leverage shared technology components while accommodating brand-specific functionality.
3. Make Product Discovery and Shopping Easier
Customers shopping for firearm maintenance products often have specific requirements based on product type, application, and equipment care.
The ecommerce experience needed intuitive navigation, clear product discovery, and accessible shopping and account functionality.
4. Support Connected Ecommerce Operations
A successful enterprise storefront depends on more than its front-end experience.
Payments, tax calculations, customer communications, and commerce protection must work within a connected technology ecosystem to support a consistent customer journey.
The Solution
Scalable Storefront Development on Salesforce Commerce Cloud
TCTG supported the development of Hoppe's ecommerce storefront using Salesforce Commerce Cloud and an established SFRA foundation.
Rather than introducing an entirely separate technical architecture, the approach built on existing enterprise commerce capabilities while supporting the brand's individual digital requirements.
Leveraging a Proven SFRA Architecture
TCTG's wider Vista Outdoor engagement established a common SFRA framework across its multi-brand Salesforce Commerce Cloud environment.
This provided a consistent foundation for storefront development, allowing individual brands to benefit from shared technical components.
For Hoppe's, this architecture supported further development without the need to rebuild core ecommerce capabilities from scratch.
Business value: A more consistent development approach that helps manage technical complexity and supports future enhancements across a multi-brand environment.
Creating a Dedicated Hoppe's Storefront
TCTG supported the development of a standalone Salesforce Commerce Cloud storefront experience tailored to Hoppe's.
The work focused on creating a dedicated digital presence while retaining the technical benefits of the shared commerce platform.
This approach enabled brand-specific development within an established enterprise ecommerce ecosystem.
Business value: A distinct customer-facing experience supported by a consistent, scalable technology foundation.
Strengthening the Customer Shopping Journey
Development across the broader ecommerce program addressed essential customer-facing functionality, including:
- Product navigation and discovery
- Shopping cart and checkout experiences
- Customer account capabilities
- Wishlists and product registration
These capabilities supported a more complete shopping experience and helped establish a foundation for ongoing customer experience improvements.
Business value: Stronger core storefront functionality across key stages of the customer journey, with opportunities for continued optimization.
Connecting Critical Commerce Technologies
The wider Salesforce Commerce Cloud environment incorporated several third-party technologies to support essential ecommerce operations.
Adyen — Payment Processing
Supported payment processing requirements within the ecommerce ecosystem.
Salesforce Marketing Cloud — Customer Communications
Provided capabilities to support customer communications and marketing activities.
Vertex — Tax Calculation
Supported tax calculation requirements within the checkout process.
Signifyd — Commerce Protection
Contributed commerce protection capabilities to the wider platform.
Together, these integrations helped create a connected ecommerce technology environment supporting both customer-facing and operational requirements.
Business value: An integrated commerce ecosystem that supports essential transactions and customer processes without relying on disconnected systems.
The Results
A Stronger Foundation for Enterprise Ecommerce
The Hoppe's project supported the brand's continued digital development within Salesforce Commerce Cloud, combining a dedicated storefront experience with the advantages of a shared enterprise architecture.
A Distinct Digital Experience
Hoppe's gained a dedicated ecommerce storefront designed to support its individual brand requirements within the wider commerce environment.
Greater Architectural Consistency
By leveraging an established SFRA expertise framework, the project-maintained consistency with the broader multi-brand Salesforce Commerce Cloud implementation.
Enhanced Customer Experience Capabilities
Development across navigation, product discovery, shopping, and customer account functionality supported a more complete digital shopping journey.
Connected Commerce Operations
The wider ecommerce environment incorporated essential technologies for payment processing, customer communications, tax, and commerce protection.
A Platform for Continued Development
The combination of a dedicated storefront and shared technical architecture created a flexible foundation for future ecommerce enhancements.
Why It Matters
Enterprise Ecommerce That Supports Business Growth
For retail leaders, the challenge isn't simply launching or updating an ecommerce storefront. It's building a technology foundation that supports business priorities without creating unnecessary complexity.
The Hoppe's project demonstrates how a shared enterprise commerce architecture can support distinct brand experiences while maintaining consistency across a broader ecommerce ecosystem.
For ecommerce and digital leaders, this approach helps establish the capabilities needed to improve customer experiences and evolve digital storefronts. An integrated digital approach supports long term digital growth whilst leveraging exisiting technology investments.
