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The Client
A leading cycling and snowsports brand built on performance-driven design
Giro creates cycling and outdoor equipment designed to support riders across a range of activities. As part of the wider Vista Outdoor brand portfolio at the time of the project (now part of Revelyst), Giro was one of 21 brands TCTG helped migrate to Salesforce Commerce Cloud.
The Challenge
Managing a Complex Multi-Brand Ecommerce Portfolio
Vista Outdoor needed support across its 41-brand portfolio to improve storefront management and ecommerce operations using Salesforce Commerce Cloud.
The work involved two key challenges:
- Legacy systems and complex data migration: Addressing the complexities of existing systems and migrating ecommerce sites to a shared framework
- Multiple brands with distinct requirements: Coordinating the migration of 21 brands while accommodating their individual requirements within a shared multi-brand realm
The priority was to streamline ecommerce operations while maintaining the flexibility required by individual brands and supporting the business’s digital growth objectives in the US market.
The Solution
Enhancing Ecommerce Through a Shared SFCC Framework
TCTG supported the migration and optimization of Giro’s existing ecommerce experience within Vista Outdoor’s wider multi-brand Salesforce Commerce Cloud portfolio. As part of the broader program, 21 Vista Outdoor brands were migrated to a shared SFRA framework, helping streamline storefront management and support digital growth in the US market.
The shared framework architecture helped streamline storefront management and simplify issue resolution across the portfolio, providing a more consistent technical foundation for ongoing ecommerce operations.
The solution also incorporated key third-party services, including:
- Yotpo, supporting the ecommerce experience
- Salesforce Marketing Cloud was integrated as part of the solution to enhance the customer experience
Through this work, TCTG helped enhance the existing ecommerce environment while supporting the distinct requirements of individual brands.
The Results
Improving Ecommerce Operations and Supporting US Market Growth
TCTG’s work helped improve operational efficiency across Vista Outdoor’s multi-brand ecommerce portfolio and supported digital growth in the US market.
Key outcomes included:
- A shared technical foundation: 21 brand sites migrated to the Vista Master Realm using SFRA
- Simplified storefront management: A common framework helped streamline management and issue resolution
- Connected ecommerce services: Integration with Yotpo and Salesforce Marketing Cloud supported the wider ecommerce ecosystem
