The Commerce Team Global (TCTG) has successfully launched a new direct-to-consumer (DTC) ecommerce experience for Vytalise, supporting the brand’s expansion across the UK and EU markets. Vytalise is a new wellness and supplements brand within the Vyta Health Group, focused on science-backed health solutions.

The new Shopify-powered ecommerce website launched in the UK on 21 January 2026, followed by the EU rollout on 28 January 2026. The project marks a strategic migration from Magento to Shopify Plus, providing Vytalise with a more flexible, scalable and performance-led ecommerce platform built for long-term growth.

A conversion-led, mobile-first Shopify Plus experience

Designed around modern consumer behaviour, the new Vytalise DTC site delivers a mobile-first, conversion-optimised shopping experience that reflects the brand’s trusted position in the wellness and supplements sector.

With the majority of paid media and organic traffic landing directly on product detail pages, the experience has been carefully optimised to reduce friction, improve clarity and maximise conversion throughout the customer journey.

Key features of the Shopify Plus build include:

• A mobile-first ecommerce experience optimised for modern shopping habits

• Integration of Klaviyo  

• High-converting PDP design tailored for high-intent traffic

• Clear promotional and offer messaging to increase conversion rate and AOV

• A simplified cart and checkout flow to reduce drop-off

• Subscription functionality to support retention and customer lifetime value

• Strong trust, reassurance and compliance messaging to support confident purchasing

Built to scale across the UK and EU

By moving to Shopify Plus, Vytalise now benefits from a future-ready ecommerce foundation designed to scale across markets, improve operational efficiency and support stronger commercial partnerships.

“This project was about building a high-performing DTC experience that truly reflects how Vytalise customers shop today. By migrating to Shopify Plus, we’ve delivered a mobile-first, conversion-led platform that removes friction, supports subscriptions and gives the brand a scalable foundation for growth across the UK and EU.”
Vijay Kandoria, Head of Delivery, The Commerce Team Global

“Launching Vytalise as a DTC brand required a platform that could scale quickly while maintaining trust, performance and compliance. Shopify Plus gives us the flexibility we need, and The Commerce Team Global were instrumental in bringing that vision to life.”
Stuart Lee, Head of E-commerce, Vyta Health Group

Looking ahead

This launch reinforces The Commerce Team Global’s expertise in building high-performing Shopify Plus DTC ecommerce experiences for ambitious brands.

“For Vytalise, this launch creates a strong foundation for what comes next. They now have a DTC platform built for the future supporting commercial growth today while giving the business the flexibility to evolve, scale and move faster as their ambitions grow.”
Paul Sanderson, CEO, The Commerce Team Global

We’re excited to see Vytalise now live and look forward to supporting the next phase of their DTC ecommerce growth journey.

‍