Highlights from this article:
Personalisation and understanding your consumers’ data is key for creating content that connects well with them
Having more than two products that you sell will allow you to reach a wider audience and shows your business can cater for multiple people
Being present and active on all your social platforms will allow for your business to be seen, heard, and not lost within the noise
The future online customer is increasingly demanding and discerning. They are looking for a personalised, convenient, and secure shopping experience. They are also more likely to shop across multiple channels, including online, in-store, and through social media.
As a result, retailers and brands need to adapt their strategies to meet the needs of the future online customer. This includes:
Personalising the shopping experience: Retailers and brands can use data to understand what products consumers are interested in and to recommend products that are likely to be of interest. They can also use data to send personalised marketing messages to consumers.
Making it easy to shop: Retailers and brands need to make it easy for consumers to find the products they are looking for and to checkout quickly and easily. They can do this by offering a variety of payment options and by making sure their websites are easy to use.
Providing a secure shopping experience: Retailers and brands need to take steps to protect the privacy and security of consumers' personal information and financial data. This includes using secure payment methods and encrypting customer data.
What Consumers Want from Their Digital Shopping Experience
Consumers want a digital shopping experience that is:
How Retailers and Brands Can Win Online
To win online, retailers and brands must deliver on the following: