TFG London inspires Customers to Live their Best Life

The Foschini Group Limited (TFG) is the parent company of TFG London which runs a diverse portfolio of 29 retail brands globally and whose vision is to create remarkable omni-channel experiences for their customers. TFG London entered the UK market with the acquisition of the Phase Eight brand and have now added Whistles, Hobbs and Damsel in a Dress to their impressive premium portfolio.

hobbs screens


The Commerce Team (TCT) were brought in to

  • Support the development roadmap
  • Enhance the platform with rich new functionality
  • Integrate with 3rd party providers
  • Support the platform 24/7 services
  • Expand the global footprint with specific locale storefronts
  • Improve site performance


  • Legacy development cycles that were taking too long to reach the end users
  • A backlog that kept on growing
  • How to deliver value in a fast moving fashion retail environment


The Commerce Team provide a dedicated team to support all development on Salesforce Commerce Cloud using the SFRA site reference architecture. The team have an ongoing backlog that is prioritised, working on short development sprints that are released every two weeks. Therefore, providing quick go to market solutions that see immediate benefit to TFG and continually enhance the customer experience.


The ways of working have resulted significant uplift in go to market development.
TCT work in partnership with TFG to ensure their commerce operations continue to be enhanced to support their retail globalisation strategy. The website solutions have seen significant and unified increases in performance, this gives TFG a multi-channel solution to support and accelerate growth.

hobbs jumpsuit hobbs screens hobbs.webp hobbs layout hobbs dress


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