Vista Outdoor is the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor products.
They serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals.
Headquartered in Anoka, Minnesota, they operate in dozens of locations and employ nearly 6,000 skilled employees worldwide.
Their global footprint includes multiple manufacturing and distribution facilities across the U.S., Canada, Mexico and Puerto Rico in addition to international customer service, sales and sourcing operations in Asia, Canada and Europe.
Vista are passionate about their purpose, vision and commitments and evolve products in ways that match the drive of the people who put them to work in the field, and generally in the outdoors!
Brands in the Vista portfolio include: Bell, Bushnell, Campchef, CamelBak, Giro, Fox and foresight Sports amongst many others. To see the portfolio visit: Brands – Vista Outdoor
The Commerce Team Global (TCTG) implemented Salesforce Commerce Cloud (SFCC) into the Blackburn site and continue to work with the Team to provide continued support and updates.
The Commerce Team (TCT) partnered with Vista to provide development and support across all brands using Salesforce Commerce Cloud (SFRA). There were a small number of brands on the Salesforce Commerce Cloud platform, since the partnership The Commerce Team have migrated 21 brands from legacy platforms and systems on to the market leading commerce platform that is Salesforce. All brands were to be launched on the shared Salesforce realm. Once implemented The Commerce Team have been responsible for further enhancements and support
TCT got to work on identifying existing pinch points and launching new sites on the Vista Master realm (21 sites in total) using Salesforce Commerce Cloud SFRA, this would provide efficiency and make challenges more identifiable to fix utilising a common framework architecture & core code.
TCT also integrated a number of key 3rd party software including:
Site development & ongoing platform support
Implementation of Adobe Commerce Cloud & platform support
Salesforce Commerce Cloud (SFCC) development & platform support
Development & platform support of Salesforce Commerce Cloud