Blackburn

Powering Digital Excellence with Vista

Vista Outdoor is the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor products.

They serve a broad and diverse range of consumers around the globe, including outdoor enthusiasts, golfers, cyclists, backyard grillers, campers, hunters, recreational shooters, athletes, as well as law enforcement and military professionals.

Headquartered in Anoka, Minnesota, they operate in dozens of locations and employ nearly 6,000 skilled employees worldwide.

Their global footprint includes multiple manufacturing and distribution facilities across the U.S., Canada, Mexico and Puerto Rico in addition to international customer service, sales and sourcing operations in Asia, Canada and Europe.

Vista are passionate about their purpose, vision and commitments and evolve products in ways that match the drive of the people who put them to work in the field, and generally in the outdoors!

Brands in the Vista portfolio include: Bell, Bushnell, Campchef, CamelBak, Giro, Fox and foresight Sports amongst many others. To see the portfolio visit: Brands – Vista Outdoor

The Commerce Team Global (TCTG) implemented Salesforce Commerce Cloud (SFCC) into the Blackburn site and continue to work with the Team to provide continued support and updates.

Live Site

Brief

The Commerce Team (TCT) partnered with Vista to provide development and support across all brands using Salesforce Commerce Cloud (SFRA). There were a small number of brands on the Salesforce Commerce Cloud platform, since the partnership The Commerce Team have migrated 21 brands from legacy platforms and systems on to the market leading commerce platform that is Salesforce. All brands were to be launched on the shared Salesforce realm. Once implemented The Commerce Team have been responsible for further enhancements and support

Challenges

Legacy systems & data migration
Multiple vendors and 3rd party integrations
Co-ordination of multiple businesses on a shared multi brand realm with 21 sites
Combining SFRA upgrades during development & support cycles
Bespoke bespoke requirements by brand/business

Solution

TCT got to work on identifying existing pinch points and launching new sites on the Vista Master realm (21 sites in total) using Salesforce Commerce Cloud SFRA, this would provide efficiency and make challenges more identifiable to fix utilising a common framework architecture & core code.

TCT also integrated a number of key 3rd party software including:

Salesforce Marketing Cloud – email service provider
Yotpo – review and ratings
Braintree – payment service provider
Cybersource – payment service provider
Boomi – integration layer
Netsuite – OMS Order Management System

Impact

Increased efficiency for deployment of new sites and brands
User experience improved providing a personalised customer journeys.
One Unified Checkout experience
Removal of technical debt within the business
Establish digital growth for the US market which offer new channels to customers