Effortlessly Chic, Digitally Transformed: The Whistles Story
Whistles isn't simply fashion—it's an attitude, a mood, a celebration of the modern woman. Born in the heart of London and thriving within TFG's dynamic portfolio, Whistles crafts effortlessly sophisticated pieces designed to flow seamlessly from weekday hustle to weekend ease. Embracing versatility, elegance, and confidence, Whistles empowers today's dynamic women to express themselves authentically, turning everyday style into an extraordinary statement.
Brief
After being acquired by TFG London, Whistles needed to establish a robust development roadmap and tech stack to support their expansion. This included custom website development, third-party integrations, and ongoing platform support on Salesforce Commerce Cloud.
Challenges
The TFG team encountered several challenges in their digital operations:
- Legacy development cycles that delayed time-to-market
- A need for greater agility in their tech stack
- Outdated PDP and UX design
Our Solution
- A dedicated Salesforce Commerce Cloud team to provide ongoing 24/7 support
- Bi-weekly development sprints and third-party integrations
- Redesigned PDP and UX to reflect the brand’s premium reputation
Result
We accelerated Whistles’ expansion roadmap with a dedicated Salesforce Commerce Cloud team, while improving their tech stack and site performance through the implementation of Adyen, Cloudinary, and Global-E solutions.
"The Commerce Team Global are very collaborative, when we switched over to Salesforce, we had the team come to our office to meet our team and to really see how we worked. They fitted into our schedule and helped us to launch our website on time with all the features that we wanted. We couldn’t be happier with the work that The Commerce T
Chris Tinsley, Group Head of Web Operations, TFG London
We’ll walk you through every phase, from concept to completion.
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