Walls Case Study

Cooling the Future: How Wall’s Refrigeration Solutions Elevated Their Digital Presence

Wall's Refrigeration Solutions isn't just keeping things cool—they're redefining freshness through innovation and iconic excellence. Renowned for crafting refrigeration products trusted and loved across generations, Wall's seamlessly blends heritage with cutting-edge, energy-efficient technologies. By consistently raising the bar in sustainable cooling solutions, Wall’s ensures every treat is perfectly chilled, every moment preserved, and every experience delightful.

Brief

Wall's aimed to enhance the performance and speed of their existing e-commerce platform, which was built on Shopify by a third-party provider and relied on outdated integrations.

Challenges

  • Site performance issues under high traffic
  • Bugs, code gaps, and legacy integrations affecting functionality
  • Lack of personalisation in the shopping journey

Our Solution

TCTG implemented a comprehensive maintenance and support project focused on optimising site performance. We introduced a systematic approach to bug fixing, integrated modern third-party solutions to minimise downtime and enhance speed, and developed a registration process for a personalised shopping experience which included offering bundles and discounts for selected users.

Result

Improved site speed, stability, and user experience with ongoing support, bug fixes, and advanced integrations.

"Unilever's commitment to innovation, sustainability, and global reach aligns perfectly with our mission and values to deliver the latest e-commerce solutions that meet the evolving needs of the retail sector."

Hemant Chetwani, Technical Lead, The Commerce Team Global