TFG London Case Study

Stitching Together Style and Technology: TFG London's Digital Transformation

TFG London is a subsidiary of The Foschini Group Limited, which operates a successful portfolio of 29 retail brands globally. TFG London entered the UK market through the acquisition of well-established brands such as Phase Eight, Whistles, Hobbs, and Inside Story, transforming them into some of the most premium womenswear and home accessories brands in the UK, renowned for their timeless design and elegance.

Brief

Following their first brand acquisition in 2015, TFG London needed to build a robust development roadmap and tech stack to support their brands’ expansion. This included custom website development, third-party integrations, and ongoing platform support on Salesforce Commerce Cloud.

Challenges

The TFG team faced several challenges in their digital operations:

  • Legacy development cycles that delayed time-to-market
  • Demand for greater agility in their tech stack
  • Growing backlogs and process inefficiencies

Our Solution

  • A dedicated Salesforce Commerce Cloud team
  • Bi-weekly development sprints to accelerate their go-to-market timeline
  • Ongoing 24/7 support and bug fixing

Result

We accelerated TFG’s expansion roadmap with a dedicated Salesforce Commerce Cloud team, whilst improving their tech stack and site performance through the implementation of Adyen, Cloudinary and Global-e solutions.

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"The Commerce Team Global are very collaborative, when we switched over to Salesforce, we had the team come to our office to meet our team and to really see how we worked. They fitted into our schedule and helped us to launch our website on time with all the features that we wanted. We couldn’t be happier with the work that The Commerce Team has done for us."

Chris Tinsley, Group Head of Web Operations, TFG London

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