Rab is a leading outdoor brand making technical apparel and equipment for adventurers and explorers. Founded in 1981, Rab Carrington started the business in the attic of a Sheffield terraced-house.
Catering for climbers, runners, hikers and more, the Rab website is the heart of their ecommerce strategy. It hosts their products, blog, and plenty of information about their strategy to reduce their impact on the planet
The Commerce Team (TCT) partnered with Rab to revolutionise their existing legacy system on Magento 1 which needed to be completed within 3 months. TCT needed to create sites specifically for the UK, US, EU, Canada & Norway markets and merge the Lowe Alpine brand into the main site across 4 countries.
TCT created a new site and digital platform utilising Adobe Commerce Cloud, this now provides Rab with a scalable cloud-based solution and significantly updates user experience. This was a turning point for Rab, with TCT also integrating a number of key 3rd party software.
The creation of a new site and turning this around with minimal disruption within a tight deadline has significantly improved user experience for Rab. Creating sites specifically for both AMER and EMEA regions means localised and targeted sites contributing to the ethos and journey Rab continues on. The solution provided by TCT means Rab is able to scale their site, supporting growth and most importantly improving the customer journey.
From the initial project to migrate to Commerce Cloud Pro, which was delivered on time and on budget, to ongoing development and support, we see TCT as an extension to our internal dev team and as a trusted partner. We will continue to use TCT to help achieve our strategic goals.
Site development & ongoing platform support
Implementation of Adobe Commerce Cloud & platform support
Salesforce Commerce Cloud (SFCC) development & platform support
Development & platform support of Salesforce Commerce Cloud