Sustaining Ingenuity with Scalable Commerce

Rab is a leading outdoor brand making technical apparel and equipment for adventurers and explorers. Founded in 1981, Rab Carrington started the business in the attic of a Sheffield terraced-house. 

Catering for climbers, runners, hikers and more, the Rab website is the heart of their ecommerce strategy. It hosts their products, blog, and plenty of information about their strategy to reduce their impact on the planet

rab screens


The Commerce Team Global (TCTG) partnered with Rab to revolutionise their existing legacy system on Magento 1 which needed to be completed within 3 months. TCTG needed to create sites specifically for the UK, US, EU, Canada & Norway markets and merge the Lowe Alpine brand into the main site across 4 countries. 


  • Existing site was becoming increasingly challenging to manage
  • Site performance was not matching customer expectations
  • Scaling was proving difficult
  • User experience was dated on key pages such as Product Details Pages


TCTG created a new site and digital platform utilising Adobe Commerce Cloud, this now provides Rab with a scalable cloud-based solution and significantly updates user experience. This was a turning point for Rab, with TCTG also integrating a number of key 3rd party software.


The creation of a new site and turning this around with minimal disruption within a tight deadline has significantly improved user experience for Rab. Creating sites specifically for both AMER and EMEA regions means localised and targeted sites contributing to the ethos and journey Rab continues on. The solution provided by TCTG means Rab is able to scale their site, supporting growth and most importantly improving the customer journey. 

rab the mountain people rab screens rab collage rab layout rab coat

From the initial project to migrate to Commerce Cloud Pro, which was delivered on time and on budget, to ongoing development and support, we see TCTG as an extension to our internal dev team and as a trusted partner. We will continue to use TCTG to help achieve our strategic goals.

Stuart Lee, Head of Ecommerce, Rab


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