Welcome to Knickerbox, Ann Summers' vibrant new destination dedicated exclusively to the art of lingerie. More than just a website, Knickerbox is a celebration of femininity, confidence, and style, featuring KBX—Ann Summers' stunning new in-house brand—alongside thoughtfully curated selections from like-minded lingerie labels. Here, empowerment meets elegance, inviting every woman to express herself boldly and authentically, from the very first layer.

Brief

Ann Summers approached The Commerce Team Global to develop the Knickerbox website from end to end. The project encompassed a range of tasks including technical and solution architecture, application development, integrations, quality assurance, testing, and post-launch support.

Challenges

• Migration and data loads from the old website and database
• Need for customised on-page design and brand guidelines
• Tight deadlines: the project started in October 2023 and set to launch in July 2024

Our Solution

The new Knickerbox website was built on a Salesforce Commerce Cloud environment, featuring customised page designs and third-party integrations such as Adyen, Loqate, and Yotpo.

Our technical team efficiently managed the project end-to-end, following a robust plan that included daily stand-ups, weekly status reports, technical specifications, and QA testing, delivering the site on time for its launch on 16 July 2024, coinciding with former Executive Chair Jacqueline Gold CBE’s birthday.

Result

Successful end-to-end solution on SFCC for the new Knickerbox website, designed to minimise disruption, costs, and ensure a timely launch under tight deadlines.

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