At Blue Air, a proud member of the Unilever family, innovation and design unite to transform everyday air into a breath of fresh inspiration. Through advanced technology and thoughtful aesthetics, Blue Air creates exceptional air purifiers that don't just improve air quality—they elevate your environment, enhancing wellness and adding beauty to every space you breathe in..

Brief

With a vast product catalogue and a global presence, Blue Air needed a dynamic marketing approach and personalised user experiences to boost conversion rates, on a Salesforce Commerce Cloud environment.

Challenge

• Limited marketing capabilities hindered global expansion.
• Poor website performance affected the shopping experience and conversion rates.
• Outdated website design failed to engage users effectively.

Our Solution

To captivate Blue Air’s global audience, we implemented advanced marketing tools powered by Klaviyo, optimised site speed and responsiveness through a code clean-up, and redesigned product pages to enhance the shopping experience.

Result

Blue Air increased marketing engagement with Klaviyo, improved site performance with a complete code clean-up, and elevated their UX with redesigned product pages on SFCC.

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