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Episode 5 - Leverage Technology to Drive Top-Line Revenue Whilst Delivering Bottom-Line Profit

AI is rapidly redefining buyer experience, from more intelligent search to hyper-personalisation, and online sellers who act now are seeing a real impact on conversion, costs, and profitability.

Caleb Bryant, GTM Strategy Lead at Salesforce Commerce Cloud, joins us to share how merchants already use Agentforce to deliver intelligent, high-converting experiences — and what’s coming next.

From natural language search that returns in-stock, size-matched results to personalised bestsellers, this session will cover what’s possible today, what’s next, and why hesitation could cost you.

Agenda:

- AI in Action: Real-world examples of how leading merchants use AI to enhance buyer experience today.

- The Data Advantage: How structured eCommerce data fuels smarter, faster, and more personalised shopping journeys and financial results.

- What’s Next: Emerging AI capabilities from Salesforce’s Agentforce and how early adopters are pulling ahead.

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Past Webinars

Episode 4 - Outmanoeuvring Global Trade Disruption: How Online Sellers Are Still Winning

In episode 4, we discussed the most frequent challenges for retailers looking to expand abroad, and explained what successful sellers are doing to stay ahead. From shifting regulations to evolving customer expectations, this conversation with Chloe Bouchard from Global-e reveals the strategies that matter the most right now and how your business can thrive through change. We covered:

• Navigating Disruption: How leading merchants adapt to tariffs, regulations, and shifting cross-border policies.
• Customer Expectations Across Borders: What buyers expect internationally and how to localise effectively at scale.
• Winning Strategies for Global Growth: The tech, tactics, and partnerships powering expansion despite uncertainty.

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Episode 3: The Only Complete Commerce Solution in 6 Weeks for Enterprise at Scale

In Episode 3, we explored why Salesforce Commerce Cloud remains the eCommerce leader, with insights from Salesforce’s Principal Sales Architect, Qingyang Zhao. We discussed its powerful infrastructure, AI-driven innovation like Agentforce, and how it’s meeting evolving market demands. Key takeaways included its growing accessibility, reduced costs, and strong investment in innovation, solidifying its dominance in the industry.

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Episode 2: Want Customers to Buy More? Let Them Order In-store!

In Episode 2, we discussed with Jeannette Copeland, Technology Director at Ann Summers, how the brand successfully implemented in-store ordering on Salesforce Commerce Cloud, cutting deployment time from six months to just six weeks. We covered:

• The impact of in-store ordering
• How Ann Summers tackled inventory challenges head-on
• Key lessons for tech leaders and retailers looking to optimise their sales strategy

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Episode 1: Unilever Integrated Klaviyo to Take Control of Their Customer Experience

In Episode 1 of our webinar series, Salesforce Commerce Crowd, we discussed how Blueair, a Unilever brand, enhanced customer experience by leveraging Klaviyo technology within their Salesforce Commerce Cloud storefront. We covered:

• Key decision criteria that led to the selection of their tech stack
• The seamless integration process
• Tangible improvements in customer experience.