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Optimise ecommerce performance: Discover practical ways to improve website speed, customer journeys and conversion ahead of peak demand.
Prepare for Black Friday and Cyber Monday: Understand the technical, operational and commercial checks needed before peak traffic arrives.
Strengthen resilience: Learn how monitoring, performance testing and incident management can reduce downtime and protect revenue.
Put AI and Storefront Next to work: Explore opportunities across AI, personalisation, merchandising and Salesforce Storefront Next to improve peak trading performance.
📅 Tuesday 10 November 2026
🕒 15:00 GMT
💻 Live Webinar | Complimentary Registration
Black Friday and Cyber Monday represent some of the most significant trading events of the retail calendar. As customer expectations increase and website traffic reaches its peak, retailers must ensure every aspect of their digital commerce operation is ready to perform.
Join The Commerce Team Global and Adyen for the second webinar in our Golden Quarter Webinar Series, where we'll share practical strategies to help retailers optimise performance, reduce risk and deliver exceptional customer experiences during the busiest shopping period of the year.
Drawing on experience delivering solutions for global retailers, our experts will explore the technical and commercial considerations that can make the difference between a successful peak trading season and missed revenue opportunities.
What You'll Learn:
Optimising Ecommerce Performance
Discover practical ways to improve website speed, customer journeys and conversion rates ahead of peak demand
Preparing for Black Friday & Cyber Monday
Understand the key technical, operational and commercial checks every retailer should complete before peak traffic arrives
Website Monitoring & Resilience
Learn how proactive monitoring, performance testing and incident management can minimise downtime and protect revenue during critical trading periods
AI & Personalisation in Action
Explore how retailers are using artificial intelligence to improve product discovery, merchandising, personalised experiences and customer engagement throughout the Golden Quarter
Who Should Attend?
This webinar is designed for senior retail and technology professionals, including:
Ecommerce Directors and Heads of Ecommerce, Digital and Online Trading Leaders, CTOs and CDO’s, Ecommerce Product Owners, Solutions Architects and Marketing and Customer Experience Leaders
Meet Your Speakers
Paul Sanderson
CEO at The Commerce Team Global
With over 25 years of experience in ecommerce, digital marketing and omnichannel retail, Paul brings extensive expertise in helping businesses navigate the evolving digital commerce landscape. Passionate about combining technology with commercial strategy, Paul works closely with retailers to optimise performance, enhance customer experiences and drive measurable results.
Lucy Sharma
Head of Digital & Unified Commerce Sales, UK&I at Adyen
With expertise in digital payments and unified commerce, Lucy works at the forefront of helping retailers connect online and in-store experiences, reduce payment friction and drive growth.
Why Attend?
You'll leave with:
